Decorating a Nursery Can be Easy and Inexpensive…

Decorating a nursery for your new baby is so exciting! There are so many things to S.S. Noah 3-Piece Crib Bedding Set consider, and so many choices to make. You may already have an idea for a theme, or the exact colors you want to work with, or you may be looking for some inspiring ideas. Either way, you have come to the right place! We have ideas for wall treatments, baby furniture, nursery wall art girl decorating themes, safety tips and much more! Let’s get started decorating a nursery for your precious new arrival, and remember, safety is the number one priority when decorating a nursery.


Children grow rapidly and their environment (nursery/bedroom) needs to be adaptable to changing and growing with them. So before you begin, you must think ahead and plan for alterations and modifications over the years. It makes the most sense to invest in quality furniture that can be used for many years, and change the decorating theme by changing bedding, window treatments, accessories, and paint or wallpaper. The most important thing to remember is that decorating a child’s bedroom is never permanent! You also want to make sure that your baby’s room is safe, and visually stimulating (more on that later.) Start thinking flexibly now, developing this ability will go a long way in helping you with your new baby!

Wall Ats


Let’s talk about nursery decorating themes. Picking your nursery decorating theme is Twinkle Toes: Twinkle Toes 6-Piece Crib Bedding Set by KidsLine the first place to start. Decide if you want to go with a character nursery decorating theme, like Snoopy, Noah’s Ark, Ballerina Teddy Bears, and the like; or if you would rather just develop a theme by simply choosing two or three complementary colors to work with. Pastels are the most popular color schemes, but bright primary color schemes (red, yellow, blue) work great too! Primary color schemes work well decorating a nursery for either a boy or girl, and they carry over nicely into the toddler years. Make your baby’s environment somewhat stimulating for them. Babies like to look at shapes and simple patterns, so consider painting, stenciling, or applying appliques of basic shapes (checkerboard patterns, squares, circles nested inside each other, etc.) and geometric patterns to the walls, and even the ceiling.

Here are some complete product set themes for decorating a nursery Purchasing complete product sets is probably the easiest and fastest way to decorate a nursery because everything matches and is coordinated for you! From crib bedding to window treatments, to matching accessories, all in one place!

If you decide to go with a character nursery decorating theme, you can find bedding, wallpaper borders, wall appliques, window treatments, and accessories that all match together perfectly, but make sure that you do include some basic shapes as described above to stimulate your baby’s mind. Click here for Crib Bedding and Matching Accessories for decorating a nursery. If you want to develop your own theme just using colors, find baby bedding that you really like (bedding that uses blocks of colored squares as a pattern for instance), then carry those colors into the wall decor with borders and appliques. Visit this page for specific wall decorating ideas.

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How a Personal Trainer Is Saving Your Life

This is why I do what I do.

I worked as a basic level paramedic for about 2 years back in the days. I don’t like to talk about that period of my career too much because what I had experienced during that time doesn’t make for good dinner table topic. But since I founded Crux Fitness and started helping hundreds of men and women lose fat, build muscle, and gain confidence, I realized the deep impact that my short stint as a paramedic had on my career trajectory.

One of the requirements for completing my education as a paramedic was to shadow the Emergency Room for a few days. I can still remember the weird excitement that I felt on that day. It was almost like going to a car race because you expect to see some crashes. Hours passed by and the ER was just dead (no pun intended). With just about an hour left on my shadowing session, all of a sudden you can see that something is about to happen. The energy in the room changed, and you can see that the ER medical staffs have switched into high alert.


Sure enough, within 5 minutes, an ambulance came rushing in. The paramedics quickly unloaded the patient and wheeled the gurney into the room. The patient was a young lady in her early 20’s, but she looked so tiny that you could easily mistake her to still be in middle school. A quick rundown of the patient revealed that she had a history of bulimia nervosa, an eating disorder in which the act of self-induced puking of the food immediately after eating was practiced.

She weighed in at just 80 lbs, suffering from a coma due to ketoacidosis – an abnormally high amount of acid build up in the bloodstream. Her condition quickly worsened. She can no longer breath on her own due to the constant vomiting that is blocking her airway. The nurses and doctors had to intubate her, shoving a giant piece of metal down her throat to force the trachea open while they insert a plastic tube so that they can get air to her lungs.

Next thing you know, the patient started convulsing and goes into a seizure. Her tiny body twitching violently as if making one last-ditch effort clinging on to this world. Then she goes into cardiac arrest.

I couldn’t stand the sight and sound anymore while they tried to resuscitate her and left the room.

At the time, I couldn’t understand how a beautiful girl in the prime of her youthful life would willingly do this to herself. A few years later, after Personal Trainer Richmond BC and helping numerous clients to attain weight loss, fat loss, and health improvement results, I was finally able to understand the psychology behind such behavior.

I realized that although I am not able to help those who are already suffering from eating disorders since it is more of a psychological issue of body dysmorphia, I am 100% able to help those who are taking their first steps in the journey of weight and fat loss to do it in the right way to avoid such tragedy.

I am able to help people discover the joy of having boundless energy. The strength and balance to jump into doing most activities on a whim. The liberating realization that they can actually eat well and eat often and still lose weight, lose fat and lose inches. I am able to help people to identify with how strong, how tough, and how confident they are instead of a number on the scale.

If you know anyone that can benefit from the right approach to weight and fat loss, please, please encourage them to reach out to a qualified professional.  You could be saving their lives.

Artile Source

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Surprising Facts About Retirement Planning Service

You Can Benefit From Retirement Planning Consulting Services

What types of retirement planning service are available to you? Sure, there are stock brokers and investment bankers. There are insurance salespeople and those who make a living selling annuity accounts.

In other words, there are a wide variety of services for Retirement Planning Service and consulting that are available. But how can you determine which of these retirement planning consulting services you can trust?

Retirement Planning Service

Retirement Planning Service

After all, you don’t want to end up in a situation where you a taken advantage of. Many financial services sales people know that many of us have concerns about how well we are planning for our financial futures; as a result, they’ve crafted the perfect way of selling their products. They present themselves as a retirement planning consulting service, but the reality is that they are sales people.

In other cases, the financial planning consulting services are legitimate. These services are sometimes run by members of the financial community who have retired from their full time jobs. Sometimes they are run as a way to encourage you to allow them to manage your retirement accounts.

But even when the financial planning consulting services that you are working with are trustworthy overall, how can you be sure that the advice you’re getting is accurate and will help you to achieve the financial goals you’ve set for your retirement?

One way that you can be sure that you are not being led astray is to download our free retirement calculator by clicking the red button at the bottom of this page. With it, you will be able to develop a strong sense of your savings and investment accounts and how they will work for you.

You’ll be able to see how your savings and investments have performed over time. You’ll also be able to look at projections for how those accounts -401k, IRA and annuity for savings; stocks, bonds and mutual funds for specific investments -to see how they will perform over time, as far as 25 years into the future.

Because those projections take changing interest rates and inflation into consideration, the values that you see will more accurately reflect the money that will be available to you when you retire. You’ll also be able to explore other changes that you might make -including those that may have been recommended by a retirement planning consulting service -to see how they would affect your financial security, for better or for worse.

And so that you don’t turn immediately back to a retirement planning consulting service that you are uncertain about, we’ve arranged for you to have a free one-on-one consultation with a financial advisor so that you can ask the questions that you have.

You’ll be able to get the answers and advice that you need. You’ll be able to see whether or not your financial strategies will help you to reach your retirement goals, and determine a plan for making any necessary changes.

Don’t allow yourself to be taken advantage of by retirement planning service. Get the information that you need to make decisions that will help you to reach your financial goals. Research your own savings and investment plans, and determine where changes need to be made.

But make sure that you take the time to really understand your savings and investments. Use that time wisely. Click the red button. Download our free retirement calculator. Get the tool that you need to put all of your financial goals within reach.

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Most common types of baby clothes

When you became a mother for the first time, it was an enriching life experience. All the pains and complications of your pregnancy became memories of the past, when you held your new born in your arms and he smiled back at you. A few months down the line, you are faced with a daunting task to buy Baby clothes for him. You have done a little homework on your own by, visiting a few online apparel stores. You are amazed at the large variety of clothes available for your little angle.  Another factor that catches your attention is the price tags attached to these beautiful clothes. These clothes are very expensive and you know within a few months, your son would outgrow them. Thus the investment would be a waste.

baby clothes

baby clothes

Can you buy baby clothes for a baby boy within a budget?

Like most new mothers, you would want your baby boy to look handsome in each dress he wears every day. But making an investment on expensive clothes is not a logical thing to do. You have other responsibilities that you have to attend which might include looking after the growing needs of an older child. Here are few tips which you can use, when buying your baby clothes. These are:

Plan your shopping well ahead

In a year there are a few massive sales seasons. You can make use of these great discount sales events, to buy clothes for your little one. Before you start enjoying your shopping binge takes a little time off and plan the essential things he would need in a one year’s times. This could be a snow suit, light denim jackets and good quality night gowns. Your son might be small in size now but very soon he would enter his growing phase. Therefore you should make the best of these discount sale seasons and buy good quality clothes for him, which he would wear next year. You would be surprised that in the end of the season sale also, you would get great looking baby clothing and you could buy tons of them also.

Invest in discount coupons when shopping online

When you shop online, do not forget to get your discount coupons. There are various dedicated websites that offer different types of discount coupons for various reputed online stores. You can also become a  member of popular shopping websites like group on and on regular basis receive updates regarding great deals on your baby boy’s clothing. Investing in a few good deals would be a wise money investment for you.

Take a peek at the girls section for your basic clothing

Girls always have more options in clothing, than little boys. Thus with a little bit of imagination, you can buy some great looking trousers, sweaters for your little one. Just make a note that the colours for these Baby clothes are neutral and earthy colours. Otherwise you can also invest in good quality white shirts and vests that are abundantly found in the girl’s clothes section. Nobody would notice the difference and it would be your little secret.

Investing clothes for your boy which are two size larger

When buying clothes for your little angle, do not invest in clothes that have fitted appearance, buy two sizes large. This is a golden rule to be kept in mind when investing clothes for growing baby boys. Otherwise a good portion of your monthly budget would be spent on purchasing clothes for him on a regular basis.

Have a look at the second hand baby clothing shops

Most people are averse to the idea of letting their young baby boy’s wear second hand clothes. This is because as a young parent they are concerned about the safety of their young son. But there are many young mothers who now sell their old baby clothes and buy new ones from these second hand clothing shops. You would be amazed at the great variety of clothes available and at peanut price. If you worry about infection in these clothes, then you can rinse them with a mild antiseptic lotion before washing them thoroughly.

You should not be ashamed of the fact that you are looking for discounted clothes for your young boy. In fact you are saving money which would be used later for his education and other important needs. Thus plan your shopping strategy when you invest in kids clothes for your baby boy.

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cheap Baby Clothes UK

A Special Cheap Baby Clothes UK Choice for Your Baby

No matter what culture or country they come from, every parent wants their children to look trendy and stand out. This mission cannot be accomplished in one go. Finding the right kind of outfit requires a great deal of effort. To keep them confident and fresh in looks and thoughts, you must surprise your children with cheap baby clothes UK.

cheap Baby Clothes UK

cheap Baby Clothes UK

Cheap baby clothes UK are not long lasting as they grow in height and physique with age. In addition, it is not surprising if I say that, they get bored with dresses easily and sooner than expected. So, getting them expensive clothing every week will be an added burden on your pocket. The only option is to get something that is unique, exclusive, as well as affordable.

When you are visiting stores, you cannot stop your child from visiting the different sections. They have flexible and ever changing choice. The online cheap baby clothes UK store is way too easy for your children. They find it enjoyable to browse through variety of dresses and choose the one they like the most. Keeping this in mind, designer brands have created awesome collection for children. With great colours, soft fabrics, and appealing designs, these exclusive apparels delight both parents and children.

Online shopping of cheap baby clothes UK not only avails you affordable and unique baby clothes UK but also eases you from visiting market. You can find variety of clothing from birthday dresses, pant sets, t-shirts, skirt set, to funky holiday dresses here.

They provide you most of the details, from the fabric used for stitching, sizes, colours assuring you of the quality and not getting you too worried about sizes and fitting issues. So let your child looks the most smartest and fashionable in the town with latest variety available at online cheap baby clothes UK store.

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Best PlayStation VR Games

Sony’s new PlayStation VR releasing this October has promising looks and technology with OLED display featuring latency low and 3D audio technology. Aiming to capture the gamer’s heart with the visor-style mounted head display; PS VR is set to embark a whole new perception in the range of virtual reality gaming. This is virtual reality’s best opportunity at success in the mainstream.

Unlike the likes of Oculus Rift and HTC Vive, it does not require sophisticated PC hardware or requires a costly mobile phones like that of Samsung’s Gear. When it comes to pricing, it is expected to be moderate giving the chance to become one of the cheapest gaming gadgets that can nail the VR experience. Seeking to go beyond imagination, PS VR is one of the most sought after gadgets in the gaming arena. Be sure to visit the highest rated VR arcade in Toronto that offers the best virtual reality gaming experience as soon as it’s released.

While everyone is waiting for PSVR, here is a list of games that is looked forward and going to be the most talked about.

Star Wars: Battlefront VR

reality gaming

reality gaming

Star Wars: Battlefront VR

Developer: EA DICE

Star Wars: Battlefront is one of the titles Sony has bought and has been making headlines in the gaming field. This is going to be an exclusive piece reserved for PS VR gamers. Based on the infamous Star Wars epic, this game is considered as a reboot to previously released games.

The irresistible combinations of Sony, EA and Disney are going to be one of a kind gaming experience in a virtual reality space. If you are living in the greater toronto area, a quick search for arcades near me should take you to the highest rated video game bar in Toronto.

London Heist: Getaway

reality gaming

reality gaming

London Heist: Getaway

Developer: SCE London Studio

This first person action shooter game is exclusively made for the PS VR and one of the anticipated launch titles. The storyline remains vague as the game unravels on its own. From the demos and videos being circulated, the player is in a robbery gang and has a number of tasks assigned to him. The game is set in a first person perspective where the character is depicted by a pair of hands.


reality gaming

reality gaming


Developer: Kokoromi

Influenced by neon lights, motion graphics in the 80s and minimalist art called “Light and Space”, artists have created this floating space. The control over a pack of cubes is given in your hands as it flies towards a wall in the space with holes in the middle. The cube needs to be rotated to fit into the hole. It becomes exponentially more difficult to align the cluster with the forthcoming hole as the cluster grows to weird-shaped aggregations.

Final Fantasy XIV

reality gaming

reality gaming

Final Fantasy XIV

Developer: Square Enix

The fantastical world is huge and detailed to perfection which makes it one of the most interesting games in the VR world. From the first-person viewpoint, the characters and environment looks superb with PlayStation VR headset. The gameplay is promising with excitement surrounding the battle keeping the orchestrated combats original. Shrugging away prefixed locales, the fantastic 3D world comes bewildering the player’s vision. One of the heaviest titles named, FFXIV is going to be ‘legendary’! And LevelUp Reality VR Arcade is here to bring this amazing experience to you.

The Deep

reality gaming

reality gaming

The Deep

Developer: Sony

Incarcerated in an underwater cage with the occasional visit of sharks to test the survival ability of the player, The Deep can’t be fully classified as a game. It is more than just a game. The immersive power of the virtual reality gaming is shown in this game.

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Life Insurance Quick Quote – Online Term Life Insurance No Medical Exam Required

We all want to give our loved ones the protection they deserve with a quality guaranteed acceptance life insurance policy. Fortunately, dependable and affordable coverage is available without having to go to the doctor’s office or having to experience long waiting periods for benefits to start. You can get online term life insurance no medical required. It all starts by getting a life insurance quick quote through our View Your Quotes button above. No exam coverage provides the benefits of quality life insurance without a waiting period today.

A Life Insurance Quick Quote Is Simple

In the past to secure reliable term life insurance an intrusive medical exam was required. Being subjected to a variety of tests and a long wait was all part of the process. As more and more people are not willing to go through this ordeal, insurance companies offer whole life insurance with no exam required, making it speedy and convenient to get the coverage you need. In most situations, the quick quote process involves answering a few straightforward and basic health questions online or over the phone. Making it possible to see what plans are available and compare options all from home. No doctor’s office, no tests and no wasting time waiting around for coverage.

Term life insurance no medical exam

With a Life Insurance Quick Quote, You have Your Choice of the Top Life Insurance Companies

Why spend time with a plan that provides limited benefits when you can be enjoying coverage that starts whole immediately? When no waiting period is an option, you have peace of mind and the confidence that your family is protected from the start, not later. It’s a smart strategy knowing if something were to happen, your loved ones have complete coverage.

Buying life insurance has its challenges. With graded benefits, medical exam conditions and a variety of other considerations, picking the right coverage at an affordable price proves to be complicated. Take time to learn about what’s available and you’ll find reliable life insurance with no waiting period. Compare a variety of policies from top providers with no invasive medical testing and reasonable pricing. Make an educated decision about the right whole, term or universal life insurance policy and get full protection instantly.

Online Term Life Insurance No Medical Exam Required

It’s important to know buying term life insurance with no medical exam will have limits on the death benefit available on the policy. Numerous companies put a $100,000 or $250,000 cap on life insurance policies issued no medical exam. Choosing shorter terms for your life insurance policy will help you get coverage. It also often times eliminates the need for taking an exam. Insurance companies don’t worry much about your risk of getting lung cancer when you are 55 if your policy expires at age 45.

Choosing the Right Company Is Vital

Buying term life insurance with no medical exam is an excellent idea, as long as you choose the right company. Various insurance companies will offer life insurance policies with no medical exam with a completed medical history form.

If you have a family history of heart disease, but you’ve done cardio exercises every day for ten years, a quick medical history will raise red flags. However, a healthy medical exam report might show great health. Likewise, many people who seek life insurance policies without a medical exam know they’re in poor health. Insurance companies see this as a growing trend and some have chosen to raise their rates. Choosing no medical exam as a healthy adult, you could be costing yourself with higher premium rates. An independent life insurance advisor can help you make the right choice for you and your family.

The Application Process Is More Simple

A handful of insurance companies truly take the hassle out of buying term life insurance by allowing you to skip the medical exam and asking no health questions. Other companies dispatch with a formal medical history but still ask a few basic questions, such as any pre-existing major illnesses and relatives with a history of cancer or heart disease.

Discuss the benefits and drawbacks of online term life insurance no medical exam required with us today. A licensed life insurance professional can help guide you through the life insurance application process.

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In today’s world where people are busy with their work lives and prefer taking junk food over healthy food, there has risen an urgency for the consumption of some healthy foods that are tasty as well. Sattu, which used to be a staple famous products of Bihar, Punjab, Madhya Pradesh, UP and West Bengal is now one of the most consumed food across India owing to its high protein content.

Sattu is often served in form of ‘sharbat’ during the summers in these states. Sattu is made of Bengal gram and has a lot of health benefits associated with it and is tasty as well. Sattu is often consumed by the people with certain add-ons like chickpeas etc. which even adds more to the taste. Sattu, also called as Bihari Sattu can cater to the health requirements of the body on-the-go.

famous products of Bihar


The primary effect of Sattu on the human body is the cooling effect that it produces which makes it one of the best foods to have during the summers. Since the ingredients of Sattu are dry roasted, they retain their nutritional value and they are a rich source of iron, manganese, magnesium etc. which are essential for the human body.

The following are some of the health benefits of famous products of Bihar Sattu:

  • For children, consumption of about two spoons of Sattu regularly can help to cater to the nutritional needs of them and increase their resistance against the diseases.
  • For women, consuming Sattu can prove to be very beneficial since it can replenish the lost nutrition in their bodies.
  • Sattu helps in the maintaining the body shape for women as well.
  • Sattu, being a balanced wholesome diet, proves to be a source of continuous energy which makes it one of the essential foods for the younger generation.
  • Sattu can also result in a glowing skin and helps people to be fit and fresh all through the day.
  • Sattu also has the property to boost up the stamina levels.
  • Old people can consume Sattu regularly so as to keep their digestive abilities intact.
  • Sattu can be consumed in form of energy drink by diabetic people and can have great impacts on their health.
  • Sattu consumption can help to fight out the worries of gas and acidity in the digestive tract which is very common these days.
  • For the people involved in desk jobs, regional specialty products Sattu help them to be fresh and fit all day.
  • Sattu is also found to be an effective food for all those who are suffering from low blood pressure levels, when consumed with cumin powder, lemon and salt.
  • Sattu keeps the stomach cool and clean and fights out most of the stomach related disorders.


With such a tasty yet healthy food available in the market, it would be foolishness to overlook the health benefits that Sattu provides and go for junk foods instead. Sattu can also be prepared at home itself by buying the ingredients separately and grinding them in the right proportion together. Sattu, is available at very cheap prices and can be found in most of the market places these days. So go on, lead a healthy and happy life by including Sattu in your daily meal.


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Business Travelers: Worrying About Terrorism May Kill You

The looming shadow of terrorism is pervasive. The recent suicide attack that targeted a music concert in Manchester, UK; the vehicle attack in London, UK, two months prior;  and compounded further by regular images across the media of marauding attacks in cities such as Paris and Berlin. These acts of extreme violence are perpetrated by individuals who embrace death as part of the objective of their actions. The very thought of this is no doubt extremely worrisome, but what are the chances of falling victim to terrorism? The simple answer: very small indeed.  Worrying about terrorism to the neglect of more prevalent threats, however, may actually increase your risk.

Business Traveler Tracking quite often has irrational or misplaced fears that can lead them to not feel secure, when in fact they are, while conversely some often feel secure when abroad but are actually far from it. A significant number of travelers fear the risk of terrorism and, in doing so, neglect those risks that are statistically far more likely to kill or injure them.

“Security is two different things – it is a feeling and a reality. You can feel secure even if you are not and you can be secure even if you don’t feel it,” says security technologist Bruce Schneier.

Schneier further explains certain biases in risk perception:

Human beings tend to exaggerate spectacular and rare risks and downplay common risks.

   The unknown is perceived to be riskier than the familiar.

Why and how do these relate to business travel safety?

  • Bias #1: Human beings tend to exaggerate spectacular, rare risks and downplay common risks.

This has led to many people being overly focused on the risk of terrorism. In turn, business travelers and those responsible for the security of business travelers often neglect those threats that are statistically far more likely to kill or injure, such as road traffic incidents, crime, and drowning.

What is most likely to kill you when traveling?

The U.S State Department maintains records of all registered deaths of U.S. citizens abroad. The details identify for the majority what they died of and where. The results may surprise you. See the two charts in the images above for details.

In Figure 2, it is interesting to note the correlation between deaths due to Terrorism (Yellow) and that of deaths due to Pedestrian accidents (Orange).

  • Bias #2: The unknown is perceived to be riskier than the familiar.

Regular travelers to certain city or location may likely become complacent, especially if they have not been directly affected by any of the dangers or hazards that may be present. This is also referred to as “Boiling Frog Syndrome” – named from the phenomenon that a frog if put into boiling water, will immediately jump out, but if you place the frog in cold water and slowly heat it up will stay in there and eventually boil to death.  Not an overly joyous image, but one that paints the picture accurately.

This complacency prevalent with certain travelers often leads to their safety and security decreasing whilst the chances of them being a victim of the crime or neglecting risks increasing. If our feelings match security reality – we make better tradeoffs.  To improve our personal security when traveling it is important to understand these two key biases.

“If it is in the news don’t worry about it, as by definition news is something that almost never happens,” says Bruce Schneier. The solution, therefore, is to know what the risks are – and obtain “Ground Truth.” This should involve research into your destination. What are the main dangers of the country or cities that you will be visiting?

Crime, natural disasters, health issues and political instability are all important factors to consider. Consider also specific and current issues such as date rape drugs being utilized in a tourist hotspot, or a spate of recent muggings in certain locations. Study the U.S. State Department website or the equivalent travel advisory guidance of your country of origin.

Another great resource of information is commercial websites where one can interact on chat forums, advice pages, and blogs.  The website Lonely Planet is a very useful source of information as are Twitter feeds such as @ExploreSecure. Learn from others’ mistakes and experiences.

Yes, terrorism is a risk and not one to be dismissed – but the chances of falling victim to it are statistically very small indeed.  By worrying about terrorism to the neglect of more prevalent and pervasive threats, you are likely to increase your risk of being a victim.

Content Source

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Driving Lesson1

6 Reasons Driving Schools Should use Single Page Websites in 2018

Why is a single page website enough for a Driving School?

  1. Customer experience – Online Bookings
  2. It tells customers a story, compelling them to act
  3. Single page looks great on all devices
  4. It’s very affordable
  5. Concise descriptions of your services
  6. It shows our humanity and social proof

One-page websites are becoming popular in 2018 and in particular in industries where business owners don’t have the time or capacity to invest in lengthy websites that cost hard-earned revenue to maintain. In the Learner Driver industry, they are a perfect fit for our parents and students who are busy and want access to all the relevant information about a driving school in a few seconds, allowing them to decide and then book driving lessons.

Time, relevant content and easy to transact with – is what will define 2018 in the learner driving industry.

In this blog, I’ll share some examples of why a single-page website is trending at such a rapid pace and explain some simple cost-effective ways you can take action to jump in “on the action” – let’s get started!

Customer experience – Online Bookings

Whatever our personal views are on technology, one thing is certain, it’s never going away. There’s nothing new about being able to book online for products and services – consider that Australians alone spend approximately 2 hours per day, every day, engaging in the online world through Google, Facebook, eBay and the list goes on. Think about where most 35 to 55’s (roughly the age of parents booking lessons for students) currently head to when booking their movie tickets or a table at a restaurant… For the last holiday, you went on, did you research, read reviews, decide and then book online, all from the comfort of your mobile phone or computer? Now think about your students, where do they turn to if they want to find a product or service…? Mobile phones without a doubt!

Booking driving lessons online are growing more rapidly than what you can imagine. I study the industry and research new entrants and have seen an explosion of ‘generic’ booking systems in the market servicing all industries where bookings are required. Why is this happing? It’s about customer service and making it easy for students and parents to book driving lessons with their preferred driving instructor at times that suit them and their driving instructors – this is where the craze is.

Having a prominent “Book Now” button on your single-page website and other related social media is what you need to do in 2018. The benefits to new customers finding you and booking lessons, not to mention existing students doing repeat bookings, will grow your business in 2018 beyond what you can imagine.

Driving Lesson

It tells customers a story, compelling them to act

If we go back to the reasons why we need to have a website, it’s quite simple to communicate a message to our customers about the services we offer. Whether it’s a new student or parent browsing your website or a potential new driving instructor wanting to join our business, our specific goal is to tell a story, a compelling story that connects with our reader and gets them to take “action”. Do this well and your business will flourish.

Now I can hear some of you saying, “I’ve already got a full calendar and don’t need any more students” – if this is you then you are in the minority and hats off to you for building a successful business that easily allows customers to find and transact with you! But for the far majority of us, our battle is not in the ‘wanting’ but in the time, know-how and expertise to design a website that firstly, is Google-friendly and then doesn’t cost a fortune to build and maintain.

With single-page websites, as a student scrolls from top to bottom with no clicking to new pages, they get insights as they scroll, allowing them to emotionally connect with your business. It could be the name that initially resonates, then a picture of your driving instructors, then online reviews. As they scroll down the page, the story is unfolding until they see the first “Call to Action” or “Book Now” button. Then as they read through more valuable content about your services they see another “Call to Action” and ultimately, all within a few seconds or a minute, they ready to transact and do business

Single page looks great on all devices

A single page with less design creates an easier experience for customers who are already used to using a variety of devices to access websites. These days customers use high-quality apps on their mobiles devices and apps by the very nature of their design are far superior to websites currently, such as ‘swiping’, ‘pop-outs’, ‘use of GPS’ or even ‘gyroscope movements’.

Single page websites together with a ‘responsive design’ offer a much more delightful interaction. The ‘responsive design’ concept means your website automatically fits on any screen size and creates a consistent, uniform experience for your customers no matter what digital asset they are looking at in your business. Think about your brand for a moment, a student books a driving lesson on your website and later wants to reschedule the lesson using their mobile phone – the overall experience is significantly enhanced simply by having the same feel across different devices.

Concise descriptions of your services

With the time-poor world, we often find ourselves in, having short and succinct descriptions of the services you offer at your driving school is essential to make it easy for your customers to find what they are looking for and then decide if they want to do business with you. You don’t have to be the world’s best copywriter to write your own descriptions of the types of driving lessons you provide – there is free content available from reputable sources that can help you get started. Remember always focus on your parents and student’s needs and then allow the story to unfold as you scroll down your website.

It shows our humanity and social proof

If a single page website is designed with the right flow of content at the right times then the story will unfold as your customers scrolls down your website. Ultimately, the quicker they can get to the social proof about your business and services you are offering, the quicker they can decide to push the “Book Now” button and transact with you.

Social validation these days can come in various forms including testimonials on websites and increasingly through real-time reviews where prospects can read very recent reviews from other happy customers.

In Australia for example, it’s common for potential customers to read between 3 and 4 reviews from other customers before deciding. So, some of the traditional ‘word of mouth’ has been overtaken simply by driving schools now providing real-time reviews through their single page website, together with any other digital assets used by the driving school.

It’s very affordable

Thankfully website prices have significantly come down in price with some companies even offering ‘free websites’. Single-page websites are the perfect solution for small businesses looking to create a digital asset for their business that creates a great customer experience and leads to many conversions. So if you looking to spend less than $1,000 on a website then imagine a beautifully designed website that displays across any device providing a consistent feel to your brand whilst converting more customers with ease. There are some excellent providers that build professional and high-quality websites so do your research and don’t pay for what you don’t need.

So, in conclusion, what does this all mean? The choice is ultimately down to you, however, what a one-page website does offer is a simple solution for driving schools that offer one primary service, such as driving lessons. Perhaps a good approach to follow if you considering changing your existing website is:

  • Start with content in mind first – think about the services you offer and what ‘experience you want your student and parents to have
  • Search Engine Optimization (SEO) is important and adding new fresh content is a powerful way to improve your SEO which can easily be done on a single page website
  • Keep it simple – whatever you decide, busy people need to get to the information they want quickly – make sure your Book Now buttons are easily located
  • Keep in mind customers don’t always read, so think about adding Video to your website – it’s all about differentiating yourself from your competitors and this media is fast becoming the norm.

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